Enterprise Skills
for Learners

Want to start and manage your own business? Gain the skills you need to develop your idea, identify a unique selling point, understand your target audience and discover the best marketing techniques for a launch
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Starting Your Own Business


Bath Spa University

Course duration

5 weeks

Find out more

About this course

Want to start your own small business? During this pathway you’ll learn how to find your target audience, market your product or service and manage your business’s finances.

Gain the skills you need to start up a small business including how to find your target market and your unique selling point. Discover key marketing techniques to establish your business’s brand. Understand small business leg
You’ll also learn about:
  • Developing a business idea, including support with a business plan
  • Conducting market research for small and medium enterprises (SMEs)
  • Branding and creating customer personas
  • Gaining knowledge of consumer buying behaviour
  • How to analyse social media, website and 
 marketing metrics
  • Understanding business legislation for SMEs
See eligibility criteria
Find out more

What career support will I receive?

Throughout FWD you’ll:

Critically evaluate the UK hidden job market using labour market information to take a more proactive approach to 
job searching
Identify your current skills and ways to build your awareness of opportunities
Evaluate your career journey so far 
and identify priority areas to focus on throughout the FWD career module
Understand skills involved for a successful interview, including using 
the STAR technique and anticipating employer expectations and questions
Ideate and prototype your brand statement/ elevator pitch
Understand the importance of networking and developing strategies 
to create new connections
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Hear what our FWD
members are saying

Dhundi Bhusal

“Very pleased with  Module 1 Start your own business. Nick was absolutely brilliant and very knowledgeable. Big thanks to everyone from Bath Spa and Bath College for their brilliant skills for delivering this fantastic Module and your hard and amazing skills.”

Alfonso Buono

“I personally enjoyed every aspect of the course sharing experience meet new people and learning new skills.”

Alice Appleton, Clera Healthcare Ltd

“Fantastic course, really valuable and well timed – good length etc.”

Interested in applying?

Your next step is to complete an application form which will only take about five minutes. We will then contact you to have a short conversation to better understand your situation, discuss your learning needs and ensure your suitability for your chosen course.

Contact FWD today